HKGreenBrands

LANE EIGHT's aim to go beyond traditional sport-specific shoes and offer functional workout shoes that can be worn in various settings.

They focus on conscious creation and use recycled and natural materials to enhance performance while minimizing their carbon footprint.

LANE EIGHT is on a journey to become the first fully carbon net zero performance workout brand.

They aim to incorporate the greenest materials and processes to build sustainable, high-performance footwear.

LANE EIGHT has achieved several milestones, such as launching shoes made with recycled polyester and algae-based midsoles, calculating their carbon footprint, partnering with sustainability-focused companies like BLOOM and TENCEL, and verifying their carbon footprint measurements.

By evaluating the carbon intensity of materials, manufacturing processes, distribution channels, product use, and end-of-life stages. They track these five key areas to determine the carbon footprint of each model.

Their goal is to be carbon net zero by 2030.