Go from design to site with Framer, the web builder for creative pros.

HKGreenBrands

為甚麼大家對綠色產品觀感不一？

Why do people have different perceptions of green products?

Home > News & Information > 為甚麼大家對綠色產品觀感不一？

Why do people have different perceptions of green products?

2023-12-01

在探討問題之前，我們先行想像⋯⋯

你願意為了環保，購買可重覆使用而非一次性的用具嗎？
你願意為綠色產品，付出比普通產品高出多少的費用？
你覺得綠色產品常見嗎？

便利性

明明我可以選擇一次性產品，快捷方便，為甚麼要用重複使用的產品？

「行為 —意圖」差距：我們所做的和自己所設想的不同。🍃

經濟成本

你讓我如何相信產品的溢價是源自綠色生產過程的成本，而不是商家的噱頭？

產品對環境效益的信心程度：我們相信環境問題是確切存在的，而綠色產品的出現有助改善生態，為環境帶來實質顯著的變化。🍃

不易取得

為何我要花費更多時間和金錢，去搜索和購買性能與普通產品差不多的綠色產品？

可取得性：我們與綠色產品的接觸機會，決定我們能否記起當初消費的意圖和目的。

Before discussing the issue, let's imagine...

Are you willing to purchase reusable items instead of disposable ones for the sake of the environment?

How much extra cost are you willing to pay for green products compared to regular ones?

Do you think green products are commonly seen?

Convenience

Even though I could choose disposable products for their quick and convenient nature, why should I opt for reusable items?

The gap between "behavior" and "intention": Our actions often deviate from what we envision. 🍃

Economic cost

How can you convince me that the price premium of a product is truly reflective of the costs associated with green production processes and not just a marketing gimmick by businesses?

Confidence in the environmental benefits of a product: We believe that environmental issues are indeed real, and the emergence of green products contributes to ecological improvement, bringing about substantial and tangible changes for the environment. 🍃

Limited accessibility
Why should I spend more time and money searching for and purchasing green products that have similar performance to regular products?
Availability: The opportunities we have to encounter green products determine whether we can recall our initial intention and purpose of consumption.